Step 04 / Reinvent value
Find the next source of customer value.
Scale an existing pocket of success or explore a new opportunity from the customer backwards.
The question to answer
What already works brilliantly, or what do customers need that you do not yet deliver?
BRILLIANCE tests how an existing success can spread. FUTURE tests a new proposition against changing customer needs.
What you are working towards
A tested proposition or scaling plan with commercial assumptions and ownership.
The next decision
Use customer evidence to decide what to scale, change or stop.
Sessions / Step 04
The work that supports this step.
Your next step
Book a call with Adam or Greg.
Bring one priority. In 30 minutes, explore the starting point, people and investment needed.