Step 04 / FUTURE
Start with what customers need next.
Explore a new customer problem, test the proposition and route to market, then use prototype feedback to guide investment.
What the work can look like
Test a new service proposition before commissioning a large build.
Inside FUTURE: how the work unfolds
Inside FUTURE
How the
work unfolds.
Discover
Map customer needs and the demand-to-delivery journey.
Prototype
Build a version that makes commercial assumptions testable.
Learn
Test with customers and decide what the evidence supports.
The intended outputs
What you take forward.
A tested prototype with explicit commercial assumptions.
An executive evidence pack and next-stage roadmap.
The next conversation
Build on what you learn.
Your next step
Discuss FUTURE with Adam or Greg.
Agree the priority, scope and commitment before deciding.