Step 04 / BRILLIANCE

Make exceptional work easier to repeat.

Find an exceptional result inside the business, identify what makes it work and test whether another team can reproduce the value.

What the work can look like

Another team tests and adapts a successful customer-service approach.

Inside BRILLIANCE: how the work unfolds

Inside BRILLIANCE

How the
work unfolds.

  1. Find

    Choose a success worth investigating.

  2. Understand

    Identify the behaviours, methods, incentives and conditions behind it.

  3. Scale

    Test wider adoption and agree a measured, owned roadmap.

The intended outputs

What you take forward.

01

A selected success and its contributing conditions.

02

Evidence of barriers to wider use.

03

A scaling plan with owners and commercial measures.

The next conversation

Build on what you learn.

Your next step

Discuss BRILLIANCE with Adam or Greg.

Agree the priority, scope and commitment before deciding.

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