John Cassidy

Fractional CRO / Fractional VP Sales / GTM Strategist / Leading Global Technology Sales for over 20 years

John Cassidy is an experienced sales leader in Government, Media, Telecommunications, and Technology sectors. He excels in leading global technology sales, focusing on enterprise-grade SaaS, cloud, and professional services. Known for driving revenue growth in startups and established companies, John has expertise in transformation and change management. He mentors his teams for personal development and has led sales in markets like the US, LATAM, UK/Ireland, DACH, France, Australia, and Korea. Additionally, John has over 15 years of rugby coaching experience and a passion for military history.