Your board wants AI-powered growth. You don't have story yet.
AI fluency cannot be delegated. It must originate in the C-suite. The STRATEGIC session is designed specifically for you: 3 hours, working methodology, customer-back lens. Not a demo. Not a briefing. A session where you discover your organisation's AI direction using the same thinking your board is being asked to fund.
£1.8-3M
In-year returns (global insurer, ~1,000 FTE
3.5x-6x
ROI on £513k investment (18-month programme)
350+
Leaders coached • Average NPS 8.6
~20%
Typical leadership capacity reclaimed
Do I make the business case, or change the quarter?
Now you can (and must) do both.
5 DAYS INTO 4
PERSONAL • TEAM • COACH2COACH
~20% leadership capacity reclaimed.
COAFCH2COACH scales it across the whole organization
THE 10/10/10 Model
ACCELERATE • FUNCTION • EMBED
~40% capacity. Four equal moves:
10%
Insourcing
10%
Natural attrition (no backfilled
10%
Recycled for growth
10%
Managing the new
AI risk surface
Bottom line savings fund the top line growth. The risk investment protects both.
The Industry Pattern
The bottleneck is not the technology.
It never was.
Most organisations have invested in AI tools. Many have run training. Almost none have connected either to what the board actually needs. The pattern stalls for structural reasons, not motivational ones.
95%
of GenAI pilots fail to show measurable financial returns
MIT, 2025
72%
of CIOs are breaking even or losing money on AI investment
Gartner CIO Survey, May 2025
80%
using GenAI report no enterprise earnings impact
McKinsey, 2025
70%
of AI value comes from people and operating model, not technology
BCG, 2025
SOUND FAMILIAR?
Six reasons AI transformation stalls.
If any of these sound like your last leadership meeting, you're not alone. Every organization we work with started in one of these places.
"I thought AI was a thing that happens over there. IT does something to processes or systems that are somewhat removed from me. I couldn't see how it was going to help me personall."
- HR Director, global insurer
Start with PERSONAL. Make it relevant to you.
"I thought AI was a thing that happens over there. IT does something to processes or systems that are somewhat removed from me. I couldn't see how it was going to help me personall."
- HR Director, global insurer
Start with PERSONAL. Make it relevant to you.
"I thought AI was a thing that happens over there. IT does something to processes or systems that are somewhat removed from me. I couldn't see how it was going to help me personall."
- HR Director, global insurer
Start with PERSONAL. Make it relevant to you.
— Sir Jeremy Darroch, Chair, Reckitt · Ex-CEO, Sky
Trusted by Leaders Like You
TIP’s GenAI program is a game-changer for executive leadership. It goes beyond time-saving, transforming how I approach strategy, decision-making, and communication.”
Sir Jeremy Darroch, Chair, Reckitt, Former CEO of Sky
New! Step 1 Customer Journey
Reclaim a Day a Week with GenAI. Our most popular entry point is now live. In just 2 hours, executive leaders and product managers are unlocking 1 full day per week of strategic focus through TIP’s hands-on Generative AI workshops.
Leaders: Cut through admin clutter and make space to think
Product teams: Use GenAI to boost speed, creativity, and clarity
Fast results. No fluff. Book your first session now.
Introduction to TIP
The Incremental Pathway (TIP) is a transformation partner for senior leaders. We help you unlock strategic value from GenAI—not with theory, but with action.
TIP solves a growing leadership problem
-
Transformation is too slow
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AI feels abstract
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Leaders don’t have time to figure it out
Our approach
-
Start small, move fast
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Use GenAI to solve real problems, not just run pilots
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Deliver measurable outcomes across team, function, and enterprise
5 Step Guidance
We guide you through five clear steps—from reclaiming time to scaling impact. You don’t need a new strategy deck. You need space to lead—and a path that works.
Digital Transformation Consulting
We Empower Leaders
Strategic
Thinking
Vision and Clarity
Leverage Gen AI
Innovative Edge
Gain
Momentum
Focused Action
Accelerate Growth
Scale Your Digital Efforts
Reclaim Time. Lead Differently. Start Now.
STEP 1
AI is moving fast. Most leaders aren’t.
Too many are stuck in reactive cycles, unsure how to begin.
The Incremental Pathway (TIP) helps you
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Reclaim up to 20% of your time in just days
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Experience GenAI as a leadership tool—not a tech demo
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Create space to think clearly, act boldly, and lead with confidence.
Start with STEP 1
A No-Risk Executive Session
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Just 2 hours
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Immediate impact on how you work, decide, and lead
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If it doesn’t deliver value, you don’t pay. Contact Us
The team at The Incremental Pathway orchestrated a transformative
workshop tailored precisely to my business’s requirements. With their insight, I immediately reclaimed precious time in my day, allowing increased dedication to business expansion and elevating customer satisfaction. Their expertise has emboldened me, instilling a newfound confidence in leveraging AI to deliver superior outcomes for both our team members and clients, and increasing our relevance in an agile and dynamic market landscape.
Tom Willoughby, CEO, KHWS
Implementing The Incremental Pathway radically transformed our insurance claim management approach, enabling us to secure a £0.6m insurance claim efficiently. Faced with a challenging year-long dispute with a $6Bn global insurer, this innovative approach not only levelled the playing field but significantly reduced our £200k claim management costs by two-thirds. The strategic use of Generative AI streamlined the processing of crucial documents, letters and legal analyses, ensuring a favourable resolution. This success has set a new standard in our operations, transforming our approach to compliance with the new 2022 Building Safety Act, allowing us to insource 50% of external consultancy and deliver the necessary processes and procedures within a day.
Carl Johnson, Managing Agent & Freeholder, HRFL