Introduction: Why We Built TIP

Most organisations think they have time to figure out Generative AI (GenAI).They don’t.

At TIP (The Incremental Pathway), we work with senior leaders who are already feeling the pressure: more complexity, faster decisions, shrinking margins, and rising expectations.

GenAI isn’t a future topic. It’s a leadership reset, and the clock is ticking.

This blog is where we’ll share what we’re seeing across industries: the myths, the breakthroughs, and the blind spots. We’ll keep it practical, focused on the work leaders are actually doing, including strategy, decision-making, alignment--not just tools and trends.

If you’re leading through disruption, and wondering what to do next—we built TIP for you.

Stay tuned.