Question whether today’s customers, incentives and measures reveal tomorrow’s opportunities.
The TIP difference / Capability through real work
Mindset + Method
= Money & Momentum
Start with your own judgement in PERSONAL. Build shared capability through real work, then reuse it across the function. Select a stage to see the tools, techniques and human behaviours in practice.
PERSONAL + TEAM + ADVANCED + ACCELERATE + ADVANCED PLUS carry forward.
FUNCTIONReimagine the future
MindsetOutside-in curiosity
Method / tools + techniquesResearch + scenario toolsFuture vision Roadmap + OKRsLiving roadmap
Money Better outcomes and capacity.
Momentum Capability to keep adapting.
6 of 6 in play
An executable blueprint, built through the work. One shared language. Reuse the approach on the next workflow.
The stages show a deepening emphasis, not compulsory entry points. Personas can emerge at any stage and deepen in ACCELERATE. Customer thinking, future vision and adaptive behaviours run throughout.
FUNCTION in practicePeople, output and reading
In practice: Research + scenario tools / Future vision Roadmap + OKRs
In the room: Function leaders, customer representatives and enterprise partners.
Mindset
Look beyond the organisation and make time for tomorrow’s questions. Challenge what the function is for, who it serves and how those needs may change.
Method Tools + techniques
Build on the personas developed through the work and in ACCELERATE. Revisit who the function serves today and tomorrow. Write the 2028 or 2030 future article, explore outside-in signals and test assumptions. Make operating choices and connect OKRs to an owned, living roadmap.
Take into ordinary work: A living roadmap: future vision, customer assumptions, owned experiments and separate measures of capacity and business outcomes.
Read Mission, minds and machinesFurther reading for FUNCTION
Examine leadership, disciplined focus and how repeated choices build momentum.
Connect the future vision to an objective and measurable key results.
The leadership decision
Choose one workflow to prove the change.
Workflow and ownerAgree the customer’s decision, baseline and accountable owner.
Evidence to scaleSet separate thresholds for net effort and decision or customer outcomes. Review two complete cycles, then track downstream results.
Capacity with a purposeChoose where released capacity goes, then test the approach on the next workflow.
The human foundation and leadership choices
Psychological safety and self-awareness make honest challenge possible. Curiosity, creativity and critical thinking help people question familiar assumptions. Communication starts with the other person’s language, incentives and concerns.
AI can accelerate familiar work while leaving its assumptions untouched. Leaders must examine whether those assumptions still fit, while helping people adapt as expertise, roles and identity change.
Money means verified business value from better outcomes and capacity put to use. Momentum means retaining the ability to adapt. FUNCTION connects a future vision to experiments, operating choices and a living roadmap. Leaders choose where the released capacity goes. OKRs describe progress towards that direction; KPIs continue to track ongoing performance.