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4
STEP
4
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Reinvent Value
FUTURE
Bring the future forward.
Start from the customer.
FUTURE redesigns demand-to-delivery from the customer backwards. It uses real customer signals to challenge internal assumptions, remove unnecessary handoffs, and prototype new AI-enabled products, services, journeys and operating approaches.
WHAT IT IS
A five-day sprint, from evidence to a tested, working prototype.
WHO IS IT FOR
A five-day sprint, from evidence to a tested, working prototype.
FORMAT
A five-day sprint, from evidence to a tested, working prototype.
WHERE IT SITS
A five-day sprint, from evidence to a tested, working prototype.
WHY THIS SESSION.
A five-day sprint, from evidence to a tested, working prototype.
HOW IT RUNS
01
Prepare and map
Prepare customer and cost-to-serve evidence, then map the journey and find the bottlenecks.
02
Build and test
Select a concept, then build and test a working prototype with customers.
03
Build and test
Select a concept, then build and test a working prototype with customers.
WHAT YOU'LL WALK AWAY WITH
01
A customer-evidence insight pack and a detailed demand-to-delivery journey map.
02
A customer-evidence insight pack and a detailed demand-to-delivery journey map.
03
A customer-evidence insight pack and a detailed demand-to-delivery journey map.
WHAT COMES NEXT
A tested prototype needs somewhere to run. STEP 5 EMBED makes sure it sticks after TIP leaves.