The Collapsing Friction Economy: Executive Briefing
This briefing distills a fast-moving shift in market dynamics: customer friction is collapsing due to regulation, generative AI, and coordinated consumer action. It explains why models that rely on “breakage” and sludge are becoming untenable, and outlines a five-day audit and 13-week embed plan to respond decisively. Use the chapter guide to jump to what matters most for you.
The Collapsing Friction Economy Podcast
This briefing, in the form of a generated podcast, outlines the risks to current models and introduces practical responses: a 5-Day Friction Audit to identify exposure and a 13-Week Embed Plan to rebuild on trust and resilience.
00:00 Welcome & premise
00:58 Forces erasing friction
02:00 Regulatory pressure
03:33 Tech & community
04:04 The Hoover test
06:12 Assumption teardown
08:04 Case examples
10:46 Modern Hoover test
12:06 Trust KPIs
12:33 5-Day Audit
14:48 Redesign & compensation
15:05 13-Week Plan
16:25 Board-ready controls
18:01 30/60/90 execution